Beer / Non-Alcohol Manager - Salem, Virginia

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Position Purpose/Summary

Blue Ridge Beverage Company, Inc., located in Central and Southwest VA, is a large beverage distribution company seeking a full-time Red Bull Sales Manager. The individual in this position will be responsible for developing and maintaining the beer and non-alcohol business across the division. The individual will Create plans and execute projects and initiatives that support the broader short and long-term marketing strategy, and be accountable for beer and non-alcohol performance, including the achievement of sales, brand development, service, and trade quality objectives.

Job Type: Full-time, Exempt

Wage Range: DOE

Position Benefits

  • Paid time off plus 3 scheduled paid holidays
  • Bereavement Leave
  • Comprehensive Medical Insurance including health, dental, prescription, and vision care
  • Basic Life and AD&D Insurance
  • Short-term and Long-term Disability
  • Flexible Spending Accounts for health care and dependent care
  • 401(k) Retirement Plan with some employer contribution
  • Employee Assistance Program
  • Company-provided vehicle for use during work hours.
  • Allowance for cell phone use

Position Duties

  • Manage the activity-based compensation (“ABC”) program for beer and non-alcohol, including specific performance, executional and achievement-oriented goals, objectives, and quotas as appropriate.
  • Responsible for performance across all sales positions in the beer and non-alcohol organization; prioritizing critical performance objectives; overseeing the tracking of specific goals across the applicable channels, brands, managers, and sales routes; and ensuring all sales employees and managers are held accountable for assigned results.
  • Build, lead, and develop a sales team that is exceptionally customer service-oriented, achieves sales goals, delivers business value, and is well-respected.
  • Prepare for and attend supplier meetings.
  • Forecast sales and product projections based on suppliers’ targets, quota expectations and supplier fiscal year.
  • Coordinate with suppliers to aid in special promotions or to promote supplier products in the general market.
  • Attend monthly planning meetings to create, review, and discuss programs designed to assist attainment of sale goals as well as company profit goals.
  • Implement and monitor monthly sales force target and quota programs to achieve the expected and forecasted supplier targets and quotas utilizing company reporting software.
  • Review operational records and reports to project sales and monitor product forecasting and projections and provide reporting to suppliers on a weekly basis.
  • Run and review monthly program result reports and utilize them to prepare credits/payout forms for all qualified customers.
  • Establish successful working relationships with key on and off premise accounts.
  • Continual and effective communication with ownership and senior management regarding market conditions, planning strategies, product forecasting by supplier and product, customer, and employee relation concerns.
  • Resolve customer complaints regarding sales and service.
  • Foster a culture of accountability, high performance, and ethical behavior.
  • Perform other duties as assigned.

Relationships & Roles

  • Maintains professional internal and external relationships throughout the company.
  • Demonstrates a high level of integrity.
  • Interacts and collaborates with company employees at all levels in a respectful manner.
  • Leads by example, builds trust, values others, holds employees accountable, and communicates effectively with others in a team environment.
  • Demonstrates sense of urgency in accomplishing goals and objectives.
  • Demonstrates flexibility and able to work nights and early mornings as training, team-building, and other circumstances dictate.

Minimum Position Requirements

  • Bachelor’s degree preferred, or equivalent combination of education and experience.
  • 7 years of relevant sales or marketing experience. Experience in the three-tier system of beer, wine, or spirits preferred.
  • Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and written and verbal communication skills.
  • Ability to communicate, present and influence all levels of the organization.
  • Demonstrated experience driving the sales process from plan to close and achieve results.
  • Ability to articulate distinct brand and product attributes and competitive position.
  • Excellent listening, negotiating and presentation skills with retailers and community partners.
  • Strong computer skills, including advanced proficiency in Microsoft Office suite.
  • Demonstrated success in setting priorities; exceptional analytic, organization, and problem-solving skills; strong ability to multi-task across diverse projects, issues, and scenarios, with the ability to pivot quickly.
  • Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts.
  • Ability to work in a team-based, collaborative environment with employees at all levels.
  • Demonstrated continuous improvement in areas of responsibility.
  • Availability to travel, up to 25%.
  • Excellent driving record.


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