Salem represents Blue Ridge Beverage’s original market area and houses the company headquarters in a 78,000 square foot facility. Salem is the company’s largest division in terms of net sales because of its sizeable wine and soft drink businesses, in addition to beer. The Salem division is a three-time winner of Miller Brewing Company’s Miller Masters Award, which reflects the Archer family’s foundational commitment to quality, service and execution. The Salem division has two sales forces, one of which specializes in beer, and a multi-brand team which primarily sells wine and nonalcoholic beverages. Salem's multi-brand team also services the Lynchburg division market area for wine and nonalcoholic beverages.

Upcoming events

Late Nights at the Taubman: Midsummer Market 08/06/2021
Lee Brice at Dr Pepper Park 08/07/2021
Flashback Rewind - Queen Tribute: Absolute Queen - Dr Pepper Park 08/13/2021
Mingle at the Market 2021 - Adam Rutledge - Vinton 08/14/2021
The Marshall Tucker Band at Dr Pepper Park 08/20/2021
The Roanoke Wing Fest 2021 at Dr Pepper Park 08/28/2021
RW Reunion - Rooster Walk 10/10/2021

Service Area


  • Alleghany
  • Bedford, in part
  • Botetourt
  • Craig
  • Floyd
  • Franklin
  • Giles
  • Henry
  • Montgomery
  • Patrick
  • Pulaski
  • Roanoke


  • Covington
  • Martinsville
  • Radford
  • Roanoke
  • Salem


4446 Barley Drive
Salem, VA 24153
Map & Directions