Salem represents Blue Ridge Beverage’s original market area and houses the company headquarters in a 78,000 square foot facility. Salem is the company’s largest division in terms of net sales because of its sizeable wine and soft drink businesses, in addition to beer. The Salem division is a three-time winner of Miller Brewing Company’s Miller Masters Award, which reflects the Archer family’s foundational commitment to quality, service and execution. The Salem division has two sales forces, one of which specializes in beer, and a multi-brand team which primarily sells wine and nonalcoholic beverages. Salem's multi-brand team also services the Lynchburg division market area for wine and nonalcoholic beverages.

Upcoming events

Vinton Palooza Sunday Funday 2022 08/21/2022
Mingle at the Market - Vinton Farmers' Market 2022 - Fuzzy Logic 08/27/2022
Mingle at the Market - Vinton Farmers' Market 2022 - Mended Fences 09/10/2022
Mingle at the Market - Vinton Farmers' Market 2022 - Eric Wayne Band and Travis Reigh Band 09/24/2022
4th Annual Brewser Boot Camp Run presented by Corona Seltzer 10/09/2022
Blacksburg Brew Do 2022 10/22/2022

Service Area


  • Alleghany
  • Bedford, in part
  • Botetourt
  • Craig
  • Floyd
  • Franklin
  • Giles
  • Henry
  • Montgomery
  • Patrick
  • Pulaski
  • Roanoke


  • Covington
  • Martinsville
  • Radford
  • Roanoke
  • Salem


4446 Barley Drive
Salem, VA 24153
Map & Directions