Salem

Divisions

Overview

Salem represents Blue Ridge Beverage’s original market area and houses the company headquarters in a 78,000 square foot facility. Salem is the company’s largest division in terms of net sales because of its sizeable wine and soft drink businesses, in addition to beer. The Salem division is a three-time winner of Miller Brewing Company’s Miller Masters Award, which reflects the Archer family’s foundational commitment to quality, service and execution. The Salem division has two sales forces, one of which specializes in beer, and a multi-brand team which primarily sells wine and nonalcoholic beverages. Salem's multi-brand team also services the Lynchburg division market area for wine and nonalcoholic beverages.

Upcoming events

Jackyl at Dr Pepper Park 05/08/2021
Metallica Tribute: Battery at Dr Pepper Park 05/14/2021
Jamey Johnson at Dr Pepper Park 05/15/2021
Moe.morial Day: A Rooster Walk Family Gathering 05/28/2021
Eagles Tribute: Eaglemania at Dr Pepper Park 05/28/2021

Service Area

Counties

  • Alleghany
  • Bedford, in part
  • Botetourt
  • Craig
  • Floyd
  • Franklin
  • Giles
  • Henry
  • Montgomery
  • Patrick
  • Pulaski
  • Roanoke

Cities

  • Covington
  • Martinsville
  • Radford
  • Roanoke
  • Salem

Address

4446 Barley Drive
Salem, VA 24153
Map & Directions

Telephone

540-380-2000