Enjoy the lively taste of Arctic Berry* with hints of cool raspberry. Grab your winter wiiings. *artificially flavored
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.