Summer is about adventure, and all fun adventures begin with the thirst for something new. When you crack open a cold can of Red Bull Summer Edition and experience your first taste, expect a burst of red berries with a hint of plum and notes of florals.
As with all Red Bull Editions, Red Bull Summer Edition Dragon Fruit will only be available for a limited time.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.