Non-alcoholic

All Market Inc.

New York, New York

Vita Coco got its start in 2003 when Ira Liran and Michael Kirban met two women from Brazil.  Missing from America, the women shared, was the Brazilian favorite “agua de coco,” coconut water, the most nutritious and delicious drink in the world.  Two months later, Liran was in Brazil learning more about the beverage and working with coconut plantations and producers while Kirban began market research in New York.  Since it debuted in 2004, Vita Coco has become one of the fastest growing lifestyle beverages in North America.