With lush use of aroma hops, Sapporo Premium has an amazingly crisp taste, refreshing flavor, and refined bitterness to leave a clean finish. Whether in our iconic SILVER CAN that is long loved by our American fans, in bottles, or on tap, Sapporo Premium can be enjoyed on any occasion.
The German-trained brewer Seibei Nakagawa first brewed Sapporo, the oldest beer brand in Japan, in 1876. Sapporo Premium was brought to the U.S. in 1964, and in 1984, Sapporo U.S.A., Inc. was founded. Sapporo soon established its status as the number one selling Asian beer in the United States, and today beer connoisseurs across the country enjoy three varieties of the brand: Sapporo Premium, Sapporo Reserve, and Sapporo Premium Light.