When Mike's Hard Lemonade launched in 1999, it was a different world. There were beers.... and nothing else. These days, the original Mike's Hard Lemonade is still the leader in the Ready-To-Drink Flavored Malt Beverage category and is known for flavour innovation and cold, hard refreshment. Every bottle of Mike's was created to serve one purpose: to make your day a little brighter. Because Mike's drinkers don't do sad.