This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multimillion-dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think multimillion-dollar ad campaigns make a beer taste better. Perhaps you’re mouthing your words as you read this.
We believe that pandering to the lowest common denominator represents the height of tyranny—a virtual form of keeping the consumer barefoot and stupid. Brought forth upon an unsuspecting public in 1997, Arrogant Bastard Ale openly challenged the tyrannical overlords who were brazenly attempting to keep Americans chained in the shackles of poor taste. Since the very beginning, Arrogant Bastard Ale has reveled in its unprecedented and uncompromising celebration of intensity. There have been many nods to Arrogant Bastard Ale...even outright attempts to copy it…but only one can ever embody the true nature of Liquid Arrogance!
We exist out of the line of sight for most, in the space between light and shadow, just out of focus. We are crusaders raging against tyrannical mediocrity. We operate in silence, yet our influence speaks loudly. Where the masses blindly accept the status quo, we illuminate an elevated standard. We believe the people of this world deserve better than what the establishment has given them. We empower our legion of followers to demand greatness. We believe good is not good enough. We never settle for acceptable. We are not alone in our mission. Our legion is strong. Our infiltrations are as extensive as they are covert.