Your Beverage Distribution Experts
Knowledgeable. Dependable.
At Blue Ridge Beverage, we’ve brought together the best in the business to ensure that the right products are consistently delivered to the right markets at the right times.
Our team of knowledgeable industry professionals includes individuals with extensive experience across their particular business specialty—each one exemplifying our company standards of integrity, dependability, and innovation.
We’re relentlessly committed to our promise: adventure delivered in every sip. This is what we believe in. And this is what we work for.
Corporate Leadership
Robert Archer
Chairman of the Board
Jacqueline Archer
President & Chief Executive Officer
David Brewster
Senior Vice President, Sales & Marketing
Chris Haas
Senior Vice President, Operations
Jim Parris
Vice President, Controller
John Coleman
Vice President, Human Resources
Adam Carpenetti
Director, Information Technology
Barry Custer
Vice President, Wine & Emerging Markets
Brian Cass
Vice President, Red Bull & Non-Alcohol Brands
Chelsea Taglang
Director, Beer, Cider & RTDs
Jill Perez
Director, Warehouse Operations
Adam Brenneis
Director, Purchasing
Lee Pettit
Red Bull Sales Manager
Chip Hylton
Corporate Marketing & Social Media Manager
Dawn Manning
Transportation & Safety Manager
Sharon Primm
Corporate Sales Administration Manager
Salem Leadership
Mike Dull
Director of Sales
Todd Burrow
Beer/Non-Alcohol Sales Manager
Mark Allen
Wine Sales Manager
Ashley Vinci
On-Premise Channel Manager
Josh Boone
Small-Format Channel Manager
Jon Van Ness
Large-Format Channel Manager
Nikki Keys
Office & Accounting Manager
Bill Guthrie
Operations Manager
Waynesboro Leadership
Tom Parker
Vice President & Sales Director
Bryan Wittig
General Sales Manager
Kyle Howard
On-Premise Channel Manager
Jeff Cobb
Large-Format Channel Manager
Greg Stroop
Small-Format Channel Manager
Christie Huffman
Office & Accounting Manager
Danny Mays
Operations Manager
Lynchburg Leadership
Mark Collins
Vice President & Sales Director
Ben Agee
General Sales Manager
Morgan Locke
On-Premise Channel Manager
Ryan DeJarnette
Off-Premise Channel Manager
Terry Davis
Operations Manager
Crystal Mattox
Office & Accounting Manager
Abingdon Leadership
Chris Smith
Director of Sales
Ellis Ransom
Beer Sales Manager
Mark Davenport
Wine Sales Manager
Peter Godfrey
Operations Manager
Melissa Keesee
Office & Accounting Manager