Blue Ridge Beverage honored with Bill Coors Quality Award

SALEM, Virginia. -- MillerCoors President Tom Long and Chief Supply Chain Officer Fernando Palacios recently awarded local beer distributor Blue Ridge Beverage the "Bill Coors Quality Award" in front of some 2,000 fellow distributors from across the country.

The award was presented at the annual MillerCoors Distributor Convention held March 6-7 in Orlando, Fla. The Bill Coors Quality Award honors the distributor in the MillerCoors national distribution system which excels against the company’s exacting quality measures. The award is named in honor of Bill Coors, the trailblazing engineer who spearheaded numerous brewing innovations and is known to this day for his dedication to brewing quality.

“In the words of Bill Coors, quality never stops and that’s why we say that quality is a partnership between brewer and distributor at MillerCoors,” said Fernando Palacios, chief supply chain officer for MillerCoors. “Blue Ridge’s Waynesboro, VA, operation achieved the highest score possible in all MillerCoors quality measures earning a total portfolio score of 100% and a focus brands score of 100%. In fact, Blue Ridge Beverage’s operations achieved five of the top ten quality scores among all MillerCoors distributors in 2012.
MillerCoors Legend and Blue Ridge Beverage chairman Regine Archer accepted the award on stage, joined by distributor principals Jim Archer, Jackie Archer and Waynesboro sales manager Bob Dobrin.

Overview of MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

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