Salem represents Blue Ridge Beverage’s original market area and houses the company headquarters in a 78,000 square foot facility. Salem is the company’s largest division in terms of net sales because of its sizeable wine and soft drink businesses, in addition to beer. The Salem division is a three-time winner of Miller Brewing Company’s Miller Masters Award, which reflects the Archer family’s foundational commitment to quality, service and execution. The Salem division has two sales forces, one of which specializes in beer, and a multi-brand team which primarily sells wine and nonalcoholic beverages. Salem's multi-brand team also services the Lynchburg division market area for wine and nonalcoholic beverages.

Upcoming events

Brewser Boot Camp Run presented by Corona Premier - 2019 05/05/2019
Flashback Fridays- Prince Tribute: Dean Ford & The Beautiful Ones - Dr Pepper Park 05/10/2019
6th Annual Virginia Beer & Wine Festival - Daleville 06/08/2019
Flashback Fridays- Aerosmith Tribute: Pandora's Box - Dr Pepper Park 06/14/2019
Flashback Fridays- Fleetwood Mac Tribute: Rumours - Dr Pepper Park 07/12/2019
Flashback Fridays- Led Zeppelin Tribute: ZOSO - Dr Pepper Park 08/09/2019
10th Annual Roanoke Wing Fest 08/24/2019
Flashback Fridays- Tom Petty Tribute: The Wildflowers - Dr Pepper Park 09/13/2019
Flashback Fridays- KISS Tribute: KISS America - Dr Pepper Park 10/11/2019

Service Area


  • Alleghany
  • Bedford, in part
  • Botetourt
  • Craig
  • Floyd
  • Franklin
  • Giles
  • Henry
  • Montgomery
  • Patrick
  • Pulaski
  • Roanoke


  • Covington
  • Martinsville
  • Radford
  • Roanoke
  • Salem


4446 Barley Drive
Salem, VA 24153
Map & Directions