Created in 2009 by natural foods chef, three time New York Times Bestselling Author and television star Bethenny Frankel, Skinnygirl® Margarita quickly became one of the fastest growing spirits brands in the U.S. in 2011. Skinnygirl® Margaritas feature simple ingredients, including agave nectar and premium blue agave tequila, and are the leading player in the RTS category.
In summer 2011, the line expanded to include Skinnygirl Sangria followed by White Cranberry Cosmo in November. And again in 2012, Skinnygirl Cocktails soars to the next level, redefining cocktailing by presenting a closetful of options that includes Skinnygirl, The Wine Collection; Skinnygirl Vodka with Natural Flavors; and Skinnygirl Piña Colada.
For seven generations, we have continued to provide the highest quality bourbon in each and every bottle of Jim Beam. This year, we’ll make history again. We’re giving the entire Jim Beam Bourbon portfolio fresh, premium packaging that matches the quality of the liquid inside. Bourbon lovers, get ready for the bold new look of Beam.