Eric's Ale, from the creative and slightly diabolical mind of brewer Eric Salazar, is all about taking chances, breaking rules and being experimental, kind of like being back in high school. The beer began when Eric won the Loose Lips competition, where co-workers are given a blend of three different beers and challenged to identify the beers and what percentage of the blend each beer represents. The winner earns the right to brew a beer of his or her choice.
Home to the first Belgian-style beers brewed in the United States, and also America’s first wind-powered brewery, New Belgium Brewing Company grew out of the basement of Jeff Lebesch and Kim Jordan. Now the third-largest craft brewery in the country, New Belgium dedicates itself to producing world-class beers.