The most ubiquitous symbol in Baja California is undoubtedly that of Tecate Beer, the "cerveza" that is a source of pride to Bajacalifornia people. The familiar red and gold symbol with a stylized eagle is seemingly everywhere, huge signs above every bar, restaurant and market where the product is sold.
It started in 1944 when Alberto Aldrete took over an old brick building that had been producing vegetable oil since it was built in 1929. Aldrete was operating a small malt factory in Tecate and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.
Gerard Adriaan Heineken founded Heineken in 1863, a Dutch beer that was first exported to America in 1880. Heineken remains a success due to the company’s commitment to the highest quality standards, and today boasts a portfolio of upscale beers from Holland, Mexico and England. Heineken USA imports Heineken Lager, the world’s most international beer brand, Amstel Light, a leading imported light beer brand, Dos Equis, and Newcastle Brown Ale.