When Jim left his job to start a brewery, people told him he was crazy. After tasting that first batch of Samuel Adams Boston Lager in his kitchen, he knew he had something that just might prove the doubters wrong. It wasn't like any beer out there. Full flavored with hops and malt yet balanced and complex. And a beer revolution began.
With his great-great grandfather's recipe for Louis Koch Lager as his guide, Jim Koch brewed the first batch of Samuel Adams Boston Lager in his kitchen in 1984. Six weeks after its Boston introduction in April 1985, Samuel Adams was selected as "The Best Beer in America" in The Great American Beer Festival's Consumer Preference Poll. Since 2000, Samuel Adams has won more awards in international beer tasting competitions than any other brewery in the world, and is currently the largest U.S. crafter brewer.